NOTICE: IF YOU ARE A CALIFORNIA RESIDENT, PLEASE CLICK HERE FOR A DESCRIPTION OF YOUR ADDITIONAL RIGHTS
OUR COMMITMENT TO YOU
Our website provides you with an interactive experience that we hope you will enjoy. That experience is possible because technology makes use of your personal data in a variety of ways. We are committed to providing you with an excellent consumer experience, whether you ever buy from us or not. We take active measures to fully protect your personal data from unauthorized use or disclosure. This Privacy Policy describes what we do and how we do it.
General
L.A. COLORS by Beauty 21 Cosmetics, Inc. (“we”) respects and protects the privacy of your data that is submitted to us through your use of the L.A. COLORS web site. This Privacy Policy only applies to the L.A. COLORS web site and does not apply to data collected on any other web site, including other web sites to which this site may be linked. L.A. COLORS maintains separate web sites for some of its subsidiaries.
Aggregated Information
Through this web site, we collect and store personal and non-personal information in aggregate form. The data are collected and stored for internal statistical purposes. Aggregated information helps us to provide you with new or improved products and services, new or improved website features or functions, and, if you have opted in, to offers or promotions customized to your particular needs and preferences.
Personal Information
L.A. COLORS also collects and stores individual data to maintain and issue a unique session ID for individuals while they are at this site. We may also provide individual or personal data it collects with reliable third-party providers that provide analytics, data mining, and other services relating to the effectiveness and functionality of the website.
Personal information includes
Any information you provide when ordering or signing up for anything we provide. It also includes:
- the browser type with which you access the Internet;
- the date and time you accessed the L.A. COLORS website;
- your IP address and the Internet address of the web site from which you linked directly to L.A. COLORS;
- information you viewed while visiting our site.
When you order product, we will collect personal information (information that can be used to identify you as an individual) such as your name, email, telephone number, home address, demographic information (such as zip code, age), and payment information (such as PayPal account or credit card number).
The types of personal information we collect may vary depending on your use of the features of the web site. If you register at the web site, enter a promotion, opt–in to receive emails or other offers or communications, we will collect and store the information provided. We may also ask you to provide other information, such as demographic information, such as gender, age or about your product preferences and interests.
If you log in using a social media account, such as Facebook or Twitter, the social media account you use will ask for permission to share personal information with L.A. COLORS. This could include your name, gender, profile picture, list of friends, a link to your profile, likes, and other data that is part of your or your friends’ profile(s). This information is collected by the social media site you choose to use and is provided to us under the terms of that social media site’s privacy policy. Social media privacy policies change from time to time, often with little notice. We have no control over the privacy policies of other web sites. You are able to control the information that L.A. COLORS receives from your social media account by adjusting your privacy preferences with that account.
You may visit this site without providing any personal information, such as by disabling cookies and third-party analytics, blocking pop-ups, and the like. However, doing so will prevent you from accessing all web site features and functions.
Use of Personal Information Collected on this Site
Except as described in this Privacy Policy, we will not use or otherwise disclose any of the personal data that you provide. We do NOT sell your personal data.
How L.A. COLORS Collects Your Information
In specific instances, L.A. COLORS processes personally identifiable information that you submit via this web site. Personal information is submitted via this web site through New Account submission, Job submission (by online form or online resume), Order, or E-mail sent to this site.
How L.A. COLORS Uses Your Information
You may choose not to submit personal information via New Account submission, Job submission, or e-mail via this web site. By sending personal information to L.A. COLORS, via this web site, you acknowledge that L.A. COLORS will process certain personally identifiable data about you. You therefore consent to our use of that information in accordance with the L.A. COLORS Worldwide Privacy Policy.
We will never sell or provide personal data to a third party, except as disclosed in this Privacy Policy, without your express consent. We presently do not sell or provide personal data to any unrelated third party. We may process your personal data that we receive through a submission from you to L.A. COLORS, via this web site.
We may use your personal data in aggregate form for internal statistical purposes, for the direct marketing of L.A. COLORS events, or for employment purposes, by way of employment form or resume submission. The information collected on the L.A. COLORS website via New Account submission and/or Job submission form is the only information used for the direct marketing of other L.A. COLORS events. If you do not wish to be contacted for further L.A. COLORS events, you must check the opt-out box on the registration form.
We may be required to disclose your personal data in response to a court order or other legal obligation. In the highly unlikely event that a liquidator, administrator, or receiver is appointed over L.A. COLORS or all or any part of our assets, we may transfer your information to a third-party purchaser of the business if that purchaser undertakes to only use your personal data as set out in this Privacy Policy.
SMS Messaging
1. Introduction. This Privacy Policy explains how Beauty 21 Cosmetics, Inc. (“we,” “us,” or “our”) collects, uses, and protects your personal information when you opt in to receive SMS messages from us. By providing your phone number and opting into our SMS services, you agree to the terms outlined in this policy.
2. Information We Collect. When you sign up to receive SMS messages, we may collect:
• Your phone number
• Your consent status for SMS messaging
• The content and frequency of messages sent and received
• Any preferences or requests related to SMS communications
We do not sell your phone number. However, we may share your phone number with third-party service providers who facilitate our SMS communications.
3. How We Use SMS Messages. We use SMS messaging for:
• Order confirmations and status updates
• Promotional offers and marketing messages
• Appointment or event reminders
• Customer service and support communications
By opting in, you agree to receive text messages for these purposes. Message and data rates may apply. Message frequency varies.
4. How to Opt In. You may opt into our SMS services by:
• Checking a box on a sign-up form and submitting your phone number
• Entering your phone number and clicking a consent button
• Replying YES to an SMS opt-in request
Your consent to receive SMS messages is not a condition of purchase.
5. How to Opt Out. You may opt out of SMS messages at any time by:
• Replying STOP to any message received
• Emailing us at info@lagirlusa.com with your phone number and request
• Calling our customer service line at 1-800-776-2221
Once you opt out, we will send a final confirmation message, and no further texts will be sent. Please allow a few minutes for processing.
6. Data Retention and Security. We retain your phone number and related data only as long as necessary to fulfill our SMS services or as required by law. We take reasonable precautions to protect your information from unauthorized access, use, or disclosure.
7. California Privacy Rights (CCPA/CPRA). If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
• Right to Know: You may request details on the personal data we collect, use, or share.
• Right to Delete: You may request deletion of your personal data.
• Right to Opt-Out: If we sell or share personal data, you may opt out via our “Do Not Sell or Share My Personal Information” link.
• Right to Correct: You may request correction of inaccurate personal data.
• Right to Limit Use of Sensitive Data: If applicable, you may restrict our use of sensitive personal information.
Exercising Your Rights. To exercise your privacy rights, you may:
• Submit a request via privacy rights request link here
• Email us at info@lacolors.com
• Call us at 1-800-776-2221
We do not sell phone numbers for marketing purposes. However, we may share phone numbers with SMS service providers to deliver messages.
8. Notice at Collection (California Requirement). When you provide your phone number for SMS, we display the following notice:
“By signing up for SMS messages, you agree to our Terms & Privacy Policy. We collect and use your phone number for messaging purposes. Message & data rates may apply. Reply STOP to opt out. See our full policy at Privacy Policy Page."
9. Changes to This Policy. We reserve the right to modify this SMS Messaging Privacy Policy at any time to conform to changes in the law and changes to SMS practices imposed by the carriers. Changes will take effect immediately upon posting to our website. Your continued use of our SMS services after changes have been posted constitutes acceptance of the updated terms.
10. Contact Us. If you have any questions about this policy or your privacy rights, please contact us at:
Email: info@lacolors.com
Phone: 1-800-776-2221
Website: https://www.lacolors.com/pages/contact-us
Log Data
Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyze Log Data.
Cookies
This website uses cookies. Cookies are small text files that websites place on the computers and mobile devices of people who visit those websites. These files are then read by the website each time you return to the site. These text files allow a website to remember your device and how you interacted with the website, which is useful for a number of different purposes.
For example, cookies can be used to remember username and password information so that you don’t have to re-enter all of your login information every time you visit a site you frequently log in to.
Other functions of cookies are to provide custom advertising to users based on searches and personal interests, as well as site performance cookies that enhance website use by remembering things such as custom video streaming or volume settings you have selected while using the website in the past.
Cookie Settings
Accuracy:
L.A. COLORS does not vouch for, and is not responsible for, the accuracy of data about you that may be supplied to us through your email or through any other submission of personal information through this web site.
Security:
L.A. COLORS will take all appropriate measures to assure the online security of transmissions to this web site. L.A. COLORS web site and any data transmitted to or from it are protected by a secure socket layer (SSL) key, which encrypts the data. All data is stored on our servers in a secure, encrypted manner. Access to those servers is strictly limited to network administrators and other authorized personnel of L.A. COLORS, who have been trained to protect against loss, misuse, unauthorized access, disclosure, alteration or destruction of personal data under L.A. COLORS control. We take pride in our technology and our security policies.
Minors
Minors under the age of thirteen: This website is not for you. If we find that we have collected personal data from a minor under the age of thirteen, we will delete it as soon as practicable. Your parent or guardian may also ask us to delete your personal data Minors between the ages of thirteen and eighteen. You may certainly view the contents of this website. However, you are not authorized to make purchases without the personal involvement of a parent or guardian. If we determine that you are not an adult or emancipated minor, we will delete your personal data as soon as practicable. You or your parent or guardian may also ask us to delete your personal data.
Non-Discrimination
We will never discriminate against you if you exercise any right under this Privacy Policy. However, depending on what you choose to do or not do in the exercise of your privacy rights, we may not be able to serve you or continue to serve you.
CONFLICT OF LAWS
Since we are an international business, your personal data necessarily crosses state or international borders. Privacy rights vary substantially from jurisdiction to jurisdiction. By using this website, you consent to our Privacy Policy without regard to the rights that may be afforded to you under the laws in the place where you reside, and you waive any claims you may make under the laws of the place where you reside. We make no representation that the website is operated in a manner that may be required in your particular location, but we do operate this website with regard to the laws of the State of California, for which residents of California have specific rights not afforded to non-residents of California. We do endeavor at all times to operate this website utilizing best practices with regard to protection of personal data without being specific to the laws of a particular country or jurisdiction (other than California for California residents).
Reservation of Rights
L.A. COLORS reserves the right to amend this Privacy Policy at any time without notice. If we decide to change this Privacy Policy, we will post those changes here so that you will always know how we will use the information that is collected about you.
Contact Information
Should you have any questions regarding this Privacy Policy, please contact:
Beauty 21 Cosmetics, Inc.
2021 S. Archibald Avenue
Ontario, California 91761
E-mail: info@lacolors.com
We will promptly acknowledge receipt of any verified website user request and will respond to the request no later than forty-five days after submission of the request.
Updated: August 13, 2025